Lead generation and prospect sourcing programs for Outside India Countries along with India, specifically for our TrackWizz Customer Onboarding and TrackWizz Anti Money Laundering products to drive new revenue generation by providing high quality B2B leads to the Sales Team.
Lead participation in virtual and physical events including pre-event promotion, audience
engagement strategy, and post-event nurture.
Helping plan customer engagement and brand retention with existing customers.
Measuring the impact of the marketing initiatives.
Responsible for developing GTM strategies along with the Sales and Product Team for India
and outside India.
Setting standards and processes which will aid in improving the brand positioning through
all communication channels.
Plan events / seminars based on specific themes.
Continuously self-educate with the financial services landscape and new regulations and
compliances & conducting marketing research to identify new revenue opportunities.
Passionate about the space of marketing and clued-in campaigns, brands in the category
and outside of it.
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