1) Develop a marketing communications plan including strategy, goals, budget and tactics from an desired perspective/outcome
2) Develop media relations strategy, seeking high-level placements in offline and online media
3) Coordinate all public relations activities.
4) Direct social media team to engage audiences across traditional and new media
5) Leverage existing media relationships and cultivate new contacts within business and industry media
6) Manage media inquiries and interview requests
7) Create content for press releases, byline articles and keynote presentations
8) Monitor, analyze and communicate PR results on a quarterly basis
9) Build relationships with thought leaders to grow industry awareness
10) Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
11) Proven working experience in public relations of 3 -6 years
12) Proven track record designing and executing successful public relations campaigns at both a local and national level.
13) Strong relationships with both local and national business and industry media outlets
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