SALARY
: 8 LPA
LOCATION
: Mumbai, Maharashtra, India
VACANCIES
: 1
QUALIFICATION
: Any Graduate
MALE/FEMALE
: Both
EXPERIENCE
: 4 years - 8 years

JOB DETAILS             
• Maintain a marketing calendar for full visibility with campaign name, campaign objectives, KPIs, allocated campaign budget, maximized reach, and appropriate channels to be utilized.
• Establishing the process of campaign wise profiling of target audience for appropriate communication channel.
• Create, manage, optimize paid media campaigns across multiple digital platforms (email, in-app, push notifications, web, display, social media, search and more).
• Proactively optimize paid campaigns on google network & social media platforms utilizing KPI metrics and internal data to project performance and scale..
• Create weekly reports on campaign performance.
• Create A/B tests for campaigns (when applicable) and make sure to optimize the campaign based on the most effective content.
• Create retargeted campaigns to target customers based in-app/ online behaviours.
• Create case studies for the best campaigns.
• Collaborate with cross-functional teams to craft new advertising/awareness content.
• Supervising content marketing, affiliate marketing and app marketing
• Use SEO to increase rank in search engines with relevant keywords.
• Identify, research, evaluate media market trends, media supply availability, new markets, and competition.
• Design and oversee all aspects of digital marketing department including organizing and managing marketing database, email data, and display advertising campaigns.
• Plan and manage social media and monitor campaign budgets.
• Evaluate traffic metrics for website, service quotas, and target audience.
• Oversee and manage all contests, giveaways, and other digital projects.
• Monitoring and evaluating online media campaigns to keep them fresh and effective
• Working with department heads to discuss plans and marketing strategies Eligibility Requirements
• Management graduate preferably an MBA
• Specialization in Digital Marketing with a post graduate diploma in digital marketing / Social Media Marketing and google network marketing and Search Engine Optimization
• 4 to 7 years of experience in digital marketing, search engine marketing, google network management, content marketing, affiliate marketing and Search Engine Optimization.
• Hands on experience on E-Commerce marketing, web marketing and app based marketing
• Preference will be given to candidates with experience in fashion/ ecommerce/ content marketing/ entertainment content/ app marketing/streaming service marketing
FUNCTIONAL AREA      
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